Turn More Local Google Searches Into
Calls, Appointments and New Patients
Join us for a live, hands-on workshop where you will follow along as we walk through the essential steps for optimizing your Google Business Profile.
Learn how to improve your local visibility, strengthen trust and make your practice more appealing to people actively searching for a provider in your area - without immediately spending more on advertising or paying an agency to do the basics for you.
Saturday, August 15, 2026
12:30 p.m. ET | Live on Zoom
Registration: $149
Only 25 Seats Available
(Bring your laptop and your Google Business Profile login.
This is a working session - not a webinar you simply watch and forget.)
Why You Must Optimize Your Google Business Profile?
🔵 3 to 7 Times More Engagement: Optimized profiles with complete information, updated photos, and regular posts receive Up to 7x more clicks than incomplete or unoptimized profiles.
🔵 Conversion Rate Surge: Over 70% of local consumers visit a physical store within 5 miles after finding it in local search results on their smartphone.
🔵 The "Zero-Click" Reality: Roughly 50% of all Google searches end without a click to a website because users find all the answers (hours, address, phone number, reviews) directly on the optimized profile.
What You Lose by Ignoring Profile Optimization
🔵 Invisibility on the "Map Pack": The top 3 local results on Google (the Local Map Pack) capture over 44% of all local search clicks. If your profile isn't optimized to rank in those top 3 slots, you miss out on nearly half of all active buyer traffic.
🔵 Immediate Customer Defection: 68% of consumers state they will completely avoid a local business if they find incorrect information (like wrong hours, phone numbers, or addresses) online.
🔵 Review Drain: 88% of consumers trust online reviews as much as personal recommendations. Unmanaged profiles lose up to 80% of prospective clients to competitors who actively respond to and manage their reviews.
Your Practice May Be Showing Up on Google,
But Is Your Profile Giving People a Reason to Choose You?
When someone hears about your practice through a referral, social media post, local event, advertisement or word of mouth, one of their next steps is to search for you online.
What they find can either reinforce their decision, or send them to another provider.
Potential patients may be comparing:
🔵 Your services and specialties
🔵 Your reviews and star rating
🔵 Whether your information is complete and current
🔵 Your photos, team and office environment
🔵 Your location and hours
🔵 How easy it is to call, visit or request an appointment
🔵 Whether your profile looks active, professional and trustworthy
A profile with incomplete services, weak descriptions, incorrect categories, outdated photos or unanswered reviews can quietly cost your practice opportunities, without you ever knowing that someone considered you.
Being found is the first step. Being chosen is the real goal.
Your Google Business Profile Is More Than an Online Listing
Google Business Profile allows an eligible local business to manage how it appears across Google Search and Google Maps.
It can display your:
• Practice information
• Location and office hours
• Services and specialties
• Photos and videos
• Reviews and responses
• Updates and offers
• Appointment and website links
• Frequently asked questions
Google also uses relevance, distance and prominence when determining local results. You cannot control every factor,but you can improve the accuracy, completeness, relevance and presentation of your profile.
That is exactly what we will work on during this Masterclass.
More Benefits from an Optimized Profile Solves…
🔵 High Cost of Lead Acquisition: It provides a continuous stream of organic, high-intent local leads without having to rely entirely on paid digital advertising campaigns.
🔵 Trust & Credibility Gaps: It instantly establishes authority and social proof, eliminating hesitation for new customers deciding between you and a nearby competitor.
🔵 Customer Friction & Drop-Off: It streamlines the path to purchase by offering instant directions, direct phone calls, online booking, and quick messaging right from the search engine interface.
Only 25 Seats Available
(Bring your laptop and your Google Business Profile login.
This is a working session - not a webinar you simply watch and forget.)
This Is Not Another General Marketing Webinar
You will not spend the entire workshop listening to theory and leave with a long list of things to figure out later.
This is a look-over-my-shoulder, follow-along workshop.
Using PowerPoint instruction and a live computer demonstration, the speaker will walk through the major areas of a Google Business Profile, explain why they matter and show you how to improve them.
You will be encouraged to log in to your own profile and complete the steps alongside the demonstration.
You will see what to do, where to do it and how to approach it for a private practice.
What We Will Work Through During the Masterclass
1. Your Current Profile and Optimization Priorities
Learn how to evaluate your existing profile, identify incomplete or underdeveloped sections and determine what should be addressed first.
2. Primary and Secondary Business Categories
Understand how to select categories that accurately represent your practice and services without adding irrelevant categories or violating Google’s guidelines.
3. Practice Information and Local Relevance
Review your business name, location, service area, phone number, hours, appointment links and other essential information for accuracy and consistency.
4. Your Business Description
Learn how to create a clear description that explains:
• Who you are
• What you do
• Who you help
• Where you practice
• What makes your approach different
5. Services and Specialties
Organize your services so potential patients can quickly understand what your practice provides while giving Google clearer information about your areas of expertise.
6. Photos and Visual Trust
Learn what types of exteriors, interior, team, provider and service-related photos help create a more complete and credible profile.
7. Reviews and Reputation
Learn how to build a responsible review-request process, respond professionally to positive and negative reviews and avoid revealing private patient information.
8. Google Posts, Updates and Frequently Asked Questions
Discover how to keep your profile informative and useful with service updates, educational content, practice announcements, offers and answers to common questions.
9. GBP Insight & Profile Performance
Learn where to review available performance information so you can better understand how people are finding and interacting with your Google Business Profile"
Class is in Session
Created Specifically for Local Private Practices
This Masterclass is designed for owners, managers and marketing team members from location based practices such as:
Chiropractors
Acupuncturists
Med Spas
Wellness Providers
Physical Therapists
Osteopathic Physicians
Dentists and dental practices
Nutritionists & dietitians
Integrative & functional medicine practices
Audiology Practice
Fitness Coaches
Healthcare clinics
Other eligible local health and wellness businesses
It is best suited for a practice that has a physical location patients can visit or otherwise qualifies as an eligible local or service-area business under Google’s guidelines
Why Attendance Is Limited to 25 People
This is not meant to be a large, passive webinar.
To make the workshop practical, we need to maintain a pace that allows participants to follow the demonstration, work inside their own profiles and ask relevant questions.
For that reason, registration will close when all 25 seats have been filled.
Saturday, August 15, 2026, | 12:30 p.m. ET | Live on Zoom | $149
Your Host and Instructor
Daniele Lattanzi,
Co-Founder & CEO
Holistic Health Solutions Inc.
Effective Practice Management Inc.
Daniele G. Lattanzi is your Practice Growth Partner with over thirty-five years of experience helping small businesses, private-practice owners and healthcare professionals transform their activity into thriving, scalable companies. His entrepreneurial journey builds on extensive management, finance, digital marketing, e-commerce, and business development expertise.
During this Masterclass, he will combine guided PowerPoint instruction with a live, on-screen walkthrough so participants can see how the optimization process is completed inside an actual Google Business Profile.
What This Masterclass Can and Cannot Do
No ethical trainer or agency can guarantee that a business will rank number one or immediately enter the top three results.
Google states that local search results are primarily based on relevance, distance and prominence. Your location, competition, website, reputation and the searcher’s location can all affect results.
This workshop will help you improve the important areas that are within your control:
Accuracy
Completeness
Category selection
Service information
Local relevance
Photos
Reviews
Profile presentation
Customer engagement
Ongoing management
And ranking first is not the only opportunity. Current consumer research indicates that people compare reviews, information, location, pricing, photos and other profile elements rather than automatically choosing the first result.
Frequently Asked Questions
Do I need to be experienced with SEO?
No. The workshop is designed to walk practice owners through the process in a clear, sequential manner.
Do I need an existing Google Business Profile?
You should ideally have a claimed and verified profile and be able to log in before the workshop. Participants who do not yet have a verified profile can still learn the process but may not be able to complete every step live.
Do I need to be in the top three to benefit?
No. Higher visibility is valuable, but potential patients also compare reviews, completeness, services, photos, location and other trust factors before choosing a practice.
Will this guarantee a top three ranking?
No. Rankings depend on several factors, including relevance, distance, prominence, local competition and the strength of your broader online presence. The workshop focuses on improving the areas you can responsibly control.
Is the Optimization Kit included?
No. The Google Business Profile Optimization Kit is a separate, optional resource containing templates, worksheets and implementation materials.
What should I bring?
Bring your laptop, your Google login information and access to your practice’s Business Profile. It will also be helpful to have your service list, business information, website links and several current practice photos available.
Is this workshop affiliated with Google?
No. This is an independent educational workshop and is not sponsored, affiliated with or endorsed by Google.
Your Next Patient May Already Be Searching
The question is whether your practice will be visible, and whether your profile will give that person enough confidence and trust to contact you.
Join us live and learn how to strengthen one of the most important local marketing assets your practice already has.
Google Business Profile Optimization Masterclass for Private Practice
Saturday, August 15, 2026
12:30 p.m. ET | Live on Zoom
Registration: $149
Only 25 Seats Available
(Bring your laptop and your Google Business Profile login.
This is a working session - not a webinar you simply watch and forget.)
Reserve My Seat
